Each of the concepts below offers a framework for grabbing the attention of incoming attendees outside the Javits Center, driving the messaging of Commerce and "Making Cognitive Real" in interesting, thought-provoking ways. Any of these ideas could be built upon by using predictive analytics tools to inform the development of specially tailored giveaways and other activities which tie to things like local weather and other trends into the experience.

UBER PROMOTION

• In an homage to predictive analytics, we will anticipate the need for easy transportation to a remote part of the city on a cold day. We will register the three days of the event with Uber and offer discounted rides to those going to the Javits Center. Promo code is usable only when traveling to Javits (uber.com/events).

• Promoted to attendees via banner and other ads on social channels with a promo code that matches the booth number to reinforce awareness. Could add some simple signage at the booth for anyone that might have missed it and wants to come back via Uber the next day.

• Additional giveaways could be crated and handed out at the booth for anyone showing Uber receipt on phone as a strong incentive to drive people straight from their rides to the booth.

giveaways

Cellphone power pack

EST QTY: 500

• Plastic case holds rechargeable lithium battery, 1500 mAh

• Provides backup power to cell phones when connected

• Charges through USB port, cord not included

• 12 suction cups on back attach to back of mobile device

Wireless speaker

EST QTY: 400

• Compact metal case holds speaker with maximum 85db power

• Works wirelessly with any Bluetooth®-enabled audio player

• Built-in microphone for hands-free calls

• Up to four hours playback when fully charged

• Includes USB charging cable and auxiliary 3.5mm audio cable

• Operates up to 33 ft. from device

• Gift boxed

3 in 1 Powerbank Speaker Stand

EST QTY: 370

• Metal case is a phone stand in addition to holding a powered speaker and 3000 mAh lithium-ion power bank

• Standard 3.5mm mini audio plug

• USB charging port

• Charges at 1Ah

• May not be compatible or ideal for your mobile or tablet device

collapseible wheeled duffle

EST QTY: 455

• Folds and zips down to a convenient 12” x 3” x 5” size

• Duffel measures 20-1/2” x 12-1/2”W x 12”H when expanded

• Image area: 5"W x 5"H

13 oz. ceramic mug with silicone sleeve

EST QTY: 1,100

• Tapered ceramic tumbler with ridged silicone grip

• Spill-resistant, plastic lid with slide opener

• FDA compliant

• Fits most auto cup holders

• Hand wash recommended

• Do not microwave

• Import

starbucks giftcards

QTY: 2,000

• Could be paired with branded mugs:

EST QTY for each: 700

• There is a Starbucks in the Javits Center